Rabab Darugar's Portfolio

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Seattle-based Product Designer, currently shaping exquisite dashboard experiences at a high-growth start-up.

(WORK)

Activation Dashboard

PRODUCT DESIGN

Designed a dashboard for Lasso's flagship product, Activation, transforming complex metrics into clear, actionable insights. Improved data storytelling and reduced optimization time by 23%.

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(WORK)

Activation Dashboard

PRODUCT DESIGN

Designed a dashboard for Lasso's flagship product, Activation, transforming complex metrics into clear, actionable insights. Improved data storytelling and reduced optimization time by 23%.

View Project

(WORK)

Activation Dashboard

PRODUCT DESIGN

Designed a dashboard for Lasso's flagship product, Activation, that enhances data storytelling by turning advanced metrics into clear, actionable insights. Reduced optimization time by 23%

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(WORK)

Campaign Builder

PRODUCT DESIGN

Redesigned Lasso's advertiser campaign creation process—a complex, multi-step workflow for setting up full-funnel, automated ads. Reduced build time by 14%.

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(WORK)

Campaign Builder

PRODUCT DESIGN

Redesigned Lasso's advertiser campaign creation process—a complex, multi-step workflow for setting up full-funnel, automated ads. Reduced build time by 14%.

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(WORK)

Campaign Builder

PRODUCT DESIGN

Redesigned Lasso's advertiser campaign creation process—a complex, multi-step workflow for setting up full-funnel, automated ads. Reduced build time by 14%.

View Project

(WORK)

Platform Rebrand

COMING SOON

VISUAL DESIGN

Co-led a comprehensive rebranding effort post-acquisition to align our startup’s identity with the parent company’s design system, maintaining consistency while preserving our core appeal.

(WORK)

Platform Rebrand

VISUAL DESIGN

COMING SOON

Co-led a comprehensive rebranding effort post-acquisition to align our startup’s identity with the parent company’s design system, maintaining consistency while preserving our core appeal.

(WORK)

Platform Rebrand

COMING SOON

VISUAL DESIGN

Co-led a comprehensive rebranding effort post-acquisition to align our startup’s identity with the parent company’s design system, maintaining consistency while preserving our core appeal.

(ABOUT ME)

You should know—I enjoy ambitious projects with scrappy specs and loose ends, embracing challenges that spark every bit of my creativity, from shaping design strategy to refining every last detail.

My north star is to design and nurture products grounded in inclusion, empathy, and ease.

What fuels my fire? Hosting dinner parties with food as rich as the conversation, going off the grid while skiing and hiking, knitting cozy sweaters, and pottery wheel-throwing.